For small agencies and freelancers

The client report you already write, in eight minutes.

One paste of your channel numbers becomes three client-ready reports: a monthly summary, a channel deep-dive and a one-pager. A spreadsheet template you own — no dashboard, no subscription, no API.

Ask about the pack See the finished report

€149 once · 30-day refund · opens in Google Sheets and Excel

Three reports, one paste

Every month you open four dashboards, paste numbers into the same deck, and rewrite the same three paragraphs — once per client. The template does the arithmetic and the layout. You do the part clients actually pay for: the six lines of judgement at the end.

Monthly summary

Spend, revenue, ROAS, CPA, CTR and conversion rate, this month against last, with an automatic plain-language read on every line.

Channel deep-dive

Spend share, ROAS, cost per conversion and month-over-month movement, per channel. The line a client points at — spend up, revenue flat — is already visible.

Client one-pager

Four headline numbers and nine lines of text: what worked, what needs attention, what happens next. The page clients actually read.

The finished article

This is a page from the sample report, built from the template's own numbers. What you see is what a client receives: the four numbers they look at first, then the three blocks that turn a spreadsheet into a conversation.

Formula-driven — you paste, it calculates
A4 print setup, one page wide, ready for PDF
No add-ons, no macros, nothing to install
Demo data included, so it works on the first open

Sample client report: the one-pager page with four headline numbers and three text blocks — Sample one-pager, from the demo data inside the template.

One price, one file

€149

One-time. No subscription. One agency, unlimited clients and unlimited months. Free updates for 12 months. If it has not saved you time in month one, reply to your receipt within 30 days and you get the money back.

Buy the template — €149

What it is not

Not a dashboard with a monthly fee. Not an API integration — Google Ads developer verification and Meta app review are why every tool that connects costs money per month. You paste one monthly export and own the file forever.

What you get

The template workbook (.xlsx), a three-page sample report (PDF), a one-page quick start and the licence. Nothing else to buy.

See it on your own numbers

Write to hello@appeleven.eu and tell me what you report on each month. I will send the sample report and answer in plain language — no call required.

Buy the template — €149